Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find
Facebook‘s mobile ads are performing significantly better than its desktop ads, according to multiple studies released Tuesday. That’s great news for the social network and its investors, who have worried about the company’s revenue prospects as its 900 million-strong user base shifts more of its time to mobile devices.
At the beginning of the month, Facebook began allowing advertisers to purchase Sponsored Stories solely on mobile devices for the first time. Sponsored Stories are posts companies and individuals have paid to highlight in the News Feeds of its fans and their friends (see right screenshot).