A Flash Sales Site for Modest Fashion
Name: Mode-sty
Quick Pitch: A flash sales site for conservative dress.
Genius Idea: A niche in the online fashion discount market that caters to working women.
As a young attorney in Minneapolis, Zahra Aljabri and her colleagues struggled to find fashionable clothing appropriate for a work setting. “I’m a conservative dresser, I tend to have friends who are conservative dressers, and we kept having the same struggles,” Aljabri recalls. “We wanted to follow the trends, and we wanted to find a way to do it that was better than layering with camisoles and jackets or taking things to tailors.”
Confident that a large number of women must face the same challenges, Aljabri…
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